New Blood-Alcohol Content Breathalyzer App Wants To Party With You

New app startup Alcohoot is turning around police-grade technology into an app that wants to improve your lifestyle. The device, which costs $99 and plugs into the headphone jack of a smartphone, not only calculates your BAC, but offers a "morning after" ranking system with reviews of how you felt your night went for further analysis.

The device is being created in partnership with major alcohol conglomerate Pernod Ricard. Their President and CEO Bryan Fry claims that "Alcohoot engages people and has the potential to change behavior."

Learn more about Alcohoot and other BAC-calculation apps here.


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