NYPD Social Media PR Stunt Backfires

From the New York Times:
When the New York Police Department asked Twitter users on Tuesday to share their photographs with police officers, they were perhaps expecting a few feel-good neighborhood scenes or tourists with police horses in Times Square. A few posted pictures of themselves with officers, smiling. Most did not.
Almost immediately after the call went out from the department’s official Twitter account, storms of users took the opportunity to instead attach some of the most unfavorable images of New York City officers that could be found on the Internet. And judging by the output on Tuesday, there are quite a few.
The Daily News was more forthright about the nature of those images.  Excerpt:
But instead of happy pictures of cops posing with tourists and helping out locals, Twitter erupted with hundreds of photos of police violence, including Occupy Wall Street arrests and the 84-year-old man who was bloodied for jaywalking on the Upper West Side earlier this year.
Just before midnight, more than 70,000 people had posted comments on Twitter decrying police brutality, slamming the NYPD for the social media disaster and recalling the names of people shot to death by police. It was the top trending hashtag on Twitter by late Tuesday, replacing #HappyEarthDay.
Police officials wouldn’t respond to questions about the negative comments or say who was behind the Twitter outreach. They released a short statement on Tuesday evening, when users were posting more than 10,000 tweets an hour.
Of course, none of this is surprising. After Federal Law Enforcement agencies, local police departments are the most dangerous state-sponsored terrorist organizations in the United States. 


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