In a series of interviews with USAToday, Facebook has finally revealed how it tracks users and non-users across the web, gathering huge amount of data as it does so. Says ABCNews/USAToday:
Facebook officials are now acknowledging that the social media giant has been able to create a running log of the web pages that each of its 800 million or so members has visited during the previous 90 days. Facebook also keeps close track of where millions more non-members of the social network go on the Web, after they visit a Facebook web page for any reason.Allegations from Ireland’s Data Protection Commissioner that Facebook was creating “shadow profiles” of non-users were initially refuted by Facebook’s spokesman Andrew Noyes, who said categorically that “The allegations are false.”
But Facebook spokesman Barry Schnitt, engineering director Arturo Bejar, engineering manager Gregg Stefancik, corporate spokeswoman Jaime Schopflin, and Noyes have now revealed the extent of the company’s tracking. As previously thought, Facebook are using cookies to track anyone who visits a Facebook.com page. . . .
Facebook Tracks Non-Users
There are likely more than a few people out there who have stopped using Facebook, or never used it in the first place, because they were not comfortable with allowing such an organization to track and control massive amounts of information relating to their daily lives. Beware, Facebook also tracks non-users as well. From First Post: