Breaking Into the App Store

From The Register:
Apple's App Store and the Google Play store each claim to offer over 700,000 apps to choose from, but only a tiny fraction of them bring in significant revenue for their developers, according to research from analyst firm Canalys.

In fact, the company says, of the $120m in total revenue generated from paid app downloads and in-app purchases in the US during the first 20 days of November 2012, fully half was split between just 25 developers. . . .

Given the huge volume of apps available in both major app stores, developers who don't already have a strong brand presence will find it increasingly difficult to crack the market, the company says, citing discoverability as a particular problem.
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